What is it?
In the past, most people had a computer with a Windows operation system and Internet Explorer. Then, over time, things changed, and people now use the Internet with multiple operating systems, browsers and devices. This is only the beginning; now, when heading online, a lot of people use their phones and tablets. While this is a great way for a business to reach customers, it also presents challenges for the Web designer. Simply put, with responsive Web design, one can create a site that not only looks good, but loads quickly, efficiently and without errors.
Why is it important?
As mentioned, people go online with their phones and tablets. When encountering a site with broken graphics or other issues, a visitor is likely to head to another site as they will, in most cases, tire of seeing pages that render poorly. One must think about this, if a visitor lands on a website and the pages load incorrectly or too slowly, he or she is likely to form a negative opinion. For this reason, the designer must understand how to create a site that renders well in every system. Otherwise, the business will face an uphill battle in trying to keep up with the competition.
Why is it beneficial for a company website?
People now, more than ever, are on the go and often check their smartphones all the time. Not only that, when using a smartphone, many end up looking for basic information such as a phone number or store hours. Other times, an individual will be sitting on his or her couch and will grab a tablet to check out a site. This will only grow in popularity as more people are signing up for smartphones and buying tablets. In fact, within a few years, almost everyone will have a cell phone with an Internet browser.
What are the basics? As most people know, the experience a user will have from a computer will vary greatly when compared with a smartphone. For starters, a smartphone owner will use his or her finger instead of a mouse. Furthermore, when accessing a website, a mobile user will not always have a fast and reliable connection. To combat this, a site owner must have a layout with mobile users in mind. With fast-loading pages, clean code and a click-to-call phone number, the company will not alienate visitors on their cell phone.
In the past, a company could hire a Web designer who could make a nice site that would work for every situation. With an ever-changing market and dozens of devices on the market, one cannot use this old approach. Instead, an entrepreneur must think about his or her customers a little more deeply. When taking the time to think of the customer’s wants and needs, a smart business owner will realize that he or she needs to design a site that looks great in every browser and device. Otherwise, he or she is likely to lose customers now, and in the future.